FNP.ae was almost entirely dependent on paid search to drive revenue. Their organic search presence was minimal despite a large product catalogue. Seasonally, paid CPCs spiked dramatically around gifting occasions, making profitable customer acquisition extremely difficult.
Comprehensive technical audit identifying critical issues: duplicate content, crawl budget waste from faceted navigation, slow page speed, and missing structured data. Resolved all priority issues within 60 days.
Rebuilt category page architecture — turning thin category pages into comprehensively optimised landing pages targeting high-intent commercial searches including flowers Dubai, birthday gifts UAE, and anniversary gifts.
Built a content calendar mapped to UAE gifting occasions — creating comprehensive guide content for Eid, National Day, Mother's Day, and Valentine's Day searches, published 8–10 weeks before each occasion.
UAE lifestyle media outreach and digital PR campaigns earning editorial coverage and links from high-authority UAE publications.
“The SEO results have fundamentally changed our business. We used to panic about paid CPC spikes during peak seasons — now organic handles a huge proportion of our gifting season revenue.”
Head of Digital, FNP.ae
The best indicator is our track record in similar industries. Browse our case studies — if we've achieved results for businesses like yours, that's a strong signal. We're also happy to be specific about what's realistic for your situation on a free strategy call.
Strategy, channel setup, campaign management, creative direction, weekly performance dashboards, and a monthly strategy review. We don't disappear after onboarding — you have a dedicated point of contact throughout.
Paid channels (Google Ads, Meta) typically show meaningful results within 30–60 days. SEO and content take 3–6 months. The case studies on this site reflect mature campaigns — we set honest expectations from day one, not projected numbers.
It depends on the channel and industry. Some of our strongest results come from clients with modest budgets where we focus tightly on highest-intent audiences. Share your budget on a strategy call and we'll tell you honestly what's achievable.
We work across most B2C and B2B sectors in the UAE. Check our industry pages for sector-specific case studies and approach. If you don't see your industry listed, get in touch — we've likely worked in adjacent sectors.
We proactively audit and restructure campaigns when performance flattens — new creative angles, audience expansion, landing page testing, or channel diversification. Plateaus are a normal part of scaling; the response is iteration, not complacency.
Let’s talk about what’s possible for your business. No pitch deck — just an honest conversation.
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