FCA-compliant performance marketing for IFAs, mortgage brokers, lenders, fintech startups, and insurance businesses. We understand financial services regulation and we deliver qualified leads that convert.
All financial promotions must be clear, fair, and not misleading. Specific approval requirements apply to regulated activities. We have extensive experience building compliant financial marketing campaigns.
Mortgage, insurance, and investment keywords are among the most expensive in Google Ads. Precise keyword targeting and relentless negative keyword management are essential.
Financial decisions — mortgages, pensions, investments — involve weeks or months of research. Nurture strategies across multiple touchpoints are essential to capture leads at every stage.
First-time buyers vs remortgagers vs buy-to-let investors vs HNW clients all need completely different messaging and creative. Segmentation is everything in financial marketing.
We don’t apply a generic playbook. Every channel we recommend is chosen specifically because it works for Finance & Fintech businesses.
Compliant financial search campaigns with meticulous keyword management and FCA-approved landing pages purpose-built for lead generation.
Authoritative financial content that ranks for commercial queries and builds the trust signals that convert research into regulated enquiries.
For B2B financial services, LinkedIn targeting by company size, seniority, and industry is unmatched. Essential for corporate finance and fintech growth.
Full-funnel lead generation across Google and paid social, with rigorous lead quality scoring to ensure your team only speaks to qualified prospects.
“Synap understood the FCA compliance requirements without us having to explain them. Every ad, every landing page, every claim was compliant from day one — and our cost per qualified lead dropped by nearly three quarters.”Read full case study
No sales spin. If we’re not the right fit for your budget or goals, we’ll tell you that too.
Ask us anythingYes, subject to platform financial services policies. Regulated financial products (loans, investments, insurance) require advertiser verification. We handle the verification process and ensure all creative complies with CBUAE, DFSA, and FSRA guidelines where applicable.
Google Search for high-intent product queries, LinkedIn for B2B fintech and corporate finance, content marketing and SEO for trust-building, and targeted Meta for consumer finance products. Trust signals and regulatory credibility are central to all creative.
Regulatory accreditation, client testimonials (where compliant), clear fee transparency, and authoritative content. Our finance clients consistently outperform competitors by leading with credibility rather than promotions.
Yes — LinkedIn is particularly effective for fintech B2B in the UAE and GCC. We run account-based marketing campaigns targeting CFOs, treasurers, and procurement decision-makers at UAE corporates and financial institutions.
We define and track micro-conversions (calculator use, brochure downloads, chat initiated) and macro-conversions (application started, demo booked, account opened). All tracked through GA4 and CRM integration so you see cost-per-qualified-opportunity.
Yes. We understand the DIFC and ADGM regulatory environments and work with asset managers, family offices, payment providers, and lending platforms licensed in both free zones.
Let’s talk about your Finance & Fintech marketing. No pitch deck — just an honest conversation about what’s possible.
Book a free strategy call