FCA-compliant performance marketing for insurance brokers, managing general agents, and specialist insurance businesses. We generate qualified enquiries that convert into policies.
CompareTheMarket, GoCompare, and MoneySuperMarket dominate insurance search results. Specialist brokers and MGAs need to build direct channels for niches where aggregators don’t operate effectively.
All insurance advertising must comply with FCA financial promotion rules and be approved by an FCA authorised person where required. Claims must be accurate and not misleading.
Customer retention is as important as acquisition in insurance. Digital marketing can support renewal campaigns — retargeting existing customers as renewal approaches to reduce lapse rates.
Personal lines, commercial lines, and specialist insurance each require completely different audience targeting and messaging strategies.
We don’t apply a generic playbook. Every channel we recommend is chosen specifically because it works for Insurance businesses.
Insurance search campaigns targeting specialist niches where CPCs are manageable and where aggregators provide incomplete coverage.
Insurance comparison and advice content that ranks for the research-phase queries your prospects make — building trust before they reach the point of purchase.
Full-funnel insurance acquisition across Google and paid social — optimised for cost per completed application, not just enquiry.
For commercial and corporate insurance, LinkedIn allows targeting by industry, company size, and job function — reaching risk managers and CFOs directly.
“We’re a specialist broker in a niche that aggregators don’t serve well. Synap built our Google Ads and SEO strategy around our specialist expertise — and our cost per qualified enquiry dropped from AED 430 to AED 99 within three months.”Read full case study
No sales spin. If we’re not the right fit for your budget or goals, we’ll tell you that too.
Ask us anythingYes. Google allows insurance advertising in the UAE. We manage campaigns for health insurance, life insurance, motor insurance, and business insurance — all subject to Google's financial services policies and UAE Insurance Authority guidelines.
Google Search for high-intent queries ('health insurance Dubai', 'car insurance UAE'), comparison site SEO, LinkedIn for group health and corporate insurance, and WhatsApp for quote follow-up and policy renewal communication.
Lead quality in insurance depends on product fit and financial qualification. We implement pre-qualification questions in lead forms (e.g., number of employees, vehicle type, age) and optimise toward conversion-to-quote and quote-to-policy rates, not just raw leads.
Expats make up around 88% of the UAE population and have distinct insurance needs — health insurance requirements for visa, motor insurance, international health cover, and life insurance. We build campaigns specifically addressing expat concerns and requirements.
Yes. Health insurance is mandatory in Dubai and Abu Dhabi — most individuals and employers are actively looking for brokers who can navigate the complexity. We position brokers as expert advisors, not commodity price-shoppers.
Motor insurance has a clear renewal cycle tied to vehicle registration. We build CRM-integrated renewal reminder campaigns — WhatsApp and email sequences that re-engage existing customers before competitors do.
Let’s talk about your Insurance marketing. No pitch deck — just an honest conversation about what’s possible.
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