More enrolments.
Lower cost per student.
Marketing for schools, universities, training providers, and online course creators. We fill enrolments with qualified students at the lowest sustainable cost per acquisition.
What makes Education & Courses marketing different.
Education decisions — especially postgraduate and professional qualifications — can take 6–12 months from awareness to enrolment. Long-form nurture sequences are essential.
Long enrolment decision cycles
Education decisions — especially postgraduate and professional qualifications — can take 6–12 months from awareness to enrolment. Long-form nurture sequences are essential.
Audience segmentation complexity
School leavers, career changers, upskilling professionals, and international students all have completely different motivations, objections, and optimal channels.
Regulatory requirements
Advertising for financial products attached to education (student loans, income share agreements) has specific regulatory requirements. Some course claims also require substantiation.
Conversion from enquiry to enrolment
Generating enquiries is only half the battle. The handoff from marketing to admissions is where most enrolment conversions are won or lost.
The services that move Education & Courses businesses.
Education & Courses questions.
Yes — online course creators, physical training centres, universities, and schools all sit within our education practice.
For international student acquisition, we run geo-targeted campaigns in source markets with culturally-appropriate creative and landing pages, alongside English-language programmes.
Yes — LinkedIn is an effective channel for professional qualifications, MBA programmes, and corporate training, allowing targeting by job title, industry, and career stage.
We integrate with your CRM and student management system to track the full journey from first click to enrolled student — not just enquiry volume.
For self-paced online courses priced under AED 500, we target AED 15–40 cost per enrolment. Higher-ticket professional qualifications have higher CPLs but proportionately higher LTV.