Marketing for restaurants, cafes, food brands, and delivery businesses across the UAE. We drive footfall, direct orders, and brand awareness that reduces dependency on Deliveroo and Just Eat.
Deliveroo and Just Eat take 25–35% commission on every order. Building direct ordering channels through Google Ads and owned marketing is the highest-ROI investment for food businesses.
Every restaurant competes in a hyper-local radius. Local SEO and Google Ads with tight geographic targeting are essential — broad campaigns waste budget on postcodes that won’t drive to you.
Food marketing lives and dies on imagery and video. Without consistent, high-quality visual content feeding your social channels, paid social campaigns have nothing to amplify.
Restaurant demand peaks around Christmas, Valentine’s, and Mother’s Day. Your campaigns need to be built weeks in advance and activated precisely at the right moment.
We don’t apply a generic playbook. Every channel we recommend is chosen specifically because it works for Food & Restaurants businesses.
Google Maps and local search domination for every cuisine type and neighbourhood search your potential customers make.
Local restaurant search campaigns and Google reservation ads that capture hungry diners at the moment of decision.
Meta and TikTok food content campaigns that build appetite, drive reservations, and grow your direct ordering base.
Restaurant websites with integrated online booking and direct ordering — designed to convert visitors without routing them through commission-hungry platforms.
“We were paying Deliveroo nearly AED 40,000 a month in commissions. Synap built our direct ordering SEO and Google Ads strategy — within four months, direct orders had quadrupled and our Deliveroo dependency had halved.”Read full case study
No sales spin. If we’re not the right fit for your budget or goals, we’ll tell you that too.
Ask us anythingGoogle Maps optimisation drives walk-in traffic; delivery platform SEO (Talabat, Noon Food) drives orders; Instagram and TikTok build appetite appeal; Google Ads captures 'restaurant near me' searches. WhatsApp handles reservations and VIP communication.
We focus on owned-channel marketing (your website, social, Google). For delivery platform presence and sponsored listing optimisation within Talabat/Noon, we can advise on strategy but those platforms require direct advertiser access.
Professional food photography and video that shows texture, portion, and experience. Short-form TikTok/Reels perform particularly well in the UAE food space — behind-the-scenes content and 'day in the kitchen' drives huge organic reach. We produce and manage content creation.
Extremely. Most Dubai diners check Google Maps before choosing a restaurant. A complete, optimised GBP with quality photos, current hours, menu, and regular posts drives significant organic visibility. We manage this as part of local SEO.
Ramadan Iftar and Suhoor are the highest revenue periods for many Dubai restaurants. We plan campaigns 4–6 weeks ahead, focus on group bookings and family packages, produce culturally appropriate creative, and manage increased enquiry volume through WhatsApp.
Yes. Pre-launch: build anticipation on Instagram/TikTok, influencer seeding, Google Business Profile setup. Launch: paid campaigns, PR-friendly content, review generation. Post-launch: retention campaigns and loyalty communication.
Let’s talk about your Food & Restaurants marketing. No pitch deck — just an honest conversation about what’s possible.
Book a free strategy call