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● E-Commerce — Industry 04 / 20

More orders.
Better ROAS.

Full-funnel e-commerce marketing for DTC brands, Shopify stores, and online retailers. We manage Google Shopping, Meta Advantage+, and the conversion infrastructure that turns traffic into revenue.

5.1xAvg. ROAS delivered
340%Avg. revenue increase
38%Avg. CPA reduction
AED 5M+E-commerce revenue driven
01Why it's different

What makes E-Commerce marketing different.

CPMs on Meta have increased significantly over the past three years. E-commerce brands that relied on cheap social traffic are being squeezed. Diversification across Google Shopping, SEO, and email is now essential.

01

Rising acquisition costs

CPMs on Meta have increased significantly over the past three years. E-commerce brands that relied on cheap social traffic are being squeezed. Diversification across Google Shopping, SEO, and email is now essential.

02

iOS attribution gaps

Apple’s privacy changes broke traditional pixel-based attribution. Many e-commerce brands are making decisions on incomplete data. Proper Conversions API implementation and multi-touch attribution are now prerequisites.

03

Product feed quality

Google Shopping performance is directly tied to the quality of your product feed. Poor titles, missing attributes, and incorrect categorisation cost you placements and relevance.

04

Creative fatigue on Meta

E-commerce ads fatigue faster than almost any other category. Without a systematic creative testing programme feeding fresh assets into the algorithm, performance degrades within weeks.

03Proven in your sector
320%
Organic revenue growth · E-Commerce SEO
“Organic became our most profitable channel. Synap rebuilt our category architecture and the compounding has not stopped since.”
FNP.ae · E-Commerce — Dubai
Read the case study →
FAQs

E-Commerce questions.

Shopify is our primary platform, but we also work with WooCommerce, Magento, BigCommerce, and custom-built stores. Platform choice affects our technical recommendations but not our strategic approach.

We audit and optimise your Merchant Centre feed — improving titles, descriptions, GTINs, custom labels, and product types to maximise Shopping impression share and relevance scores.

Yes — we manage multi-country Google Shopping and Meta campaigns, including hreflang implementation, local currency display, and market-specific creative adaptation.

We run structured creative matrices testing hooks, formats, offers, and lengths simultaneously. Every test has a clear hypothesis and success metric. Winners get scaled immediately.

It varies enormously by product category, average order value, and current account health. We will benchmark your category and give you honest expectations before any campaign goes live.

Ready to grow?

Let’s talk about your E-Commerce marketing.

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Contact us

Tell us about your business.

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