Gulf Finance House needed to generate high-quality B2B leads from CFOs and senior finance professionals across the UAE and GCC. Their existing Google Ads campaigns were generating leads at unsustainable cost, with poor lead-to-meeting conversion rates suggesting targeting issues.
Completely rebuilt the Google Ads account — tightening keyword match types, eliminating broad match waste, building dedicated landing pages per product category, and implementing value-based bidding optimised against sales-qualified leads.
Built LinkedIn Ads targeting C-suite and senior finance professionals in the UAE and GCC by company size, industry, and seniority.
Integrated Google and LinkedIn campaign data with the CRM to score leads by seniority and company size — allowing bidding strategies to optimise against highest-value enquiries.
Built cross-channel retargeting maintaining brand presence throughout the 3–6 month B2B consideration cycle typical for financial services in the GCC.
“Synap brought a level of strategic rigour to our digital campaigns that we had never seen before. The CPL reduction was significant, but the improvement in lead quality was even more impactful.”
Head of Marketing, Gulf Finance House
The best indicator is our track record in similar industries. Browse our case studies — if we've achieved results for businesses like yours, that's a strong signal. We're also happy to be specific about what's realistic for your situation on a free strategy call.
Strategy, channel setup, campaign management, creative direction, weekly performance dashboards, and a monthly strategy review. We don't disappear after onboarding — you have a dedicated point of contact throughout.
Paid channels (Google Ads, Meta) typically show meaningful results within 30–60 days. SEO and content take 3–6 months. The case studies on this site reflect mature campaigns — we set honest expectations from day one, not projected numbers.
It depends on the channel and industry. Some of our strongest results come from clients with modest budgets where we focus tightly on highest-intent audiences. Share your budget on a strategy call and we'll tell you honestly what's achievable.
We work across most B2C and B2B sectors in the UAE. Check our industry pages for sector-specific case studies and approach. If you don't see your industry listed, get in touch — we've likely worked in adjacent sectors.
We proactively audit and restructure campaigns when performance flattens — new creative angles, audience expansion, landing page testing, or channel diversification. Plateaus are a normal part of scaling; the response is iteration, not complacency.
Let’s talk about what’s possible for your business. No pitch deck — just an honest conversation.
Book a free strategy call