Prezlabs, a Dubai-based SaaS platform serving enterprise clients across the GCC, had strong product-market fit but limited digital visibility. Their existing marketing was largely referral-dependent. The sales team needed a steady inbound pipeline from C-suite and senior operations roles at large UAE and GCC businesses.
Built a comprehensive B2B SEO strategy targeting commercial search terms Prezlabs' ideal customers use when researching solutions in their category — including technical SEO and long-form thought leadership content.
Built LinkedIn Ads campaigns targeting C-suite, VP, and Director-level decision-makers at UAE companies by company size, industry, and seniority.
Built Meta retargeting campaigns reaching website visitors and LinkedIn ad engagers — maintaining brand presence through the typically long B2B consideration cycle.
Integrated campaign tracking with Prezlabs' CRM to close the loop between marketing leads and closed revenue — enabling accurate attribution across SEO, LinkedIn, and Meta.
“We were almost entirely referral-dependent before Synap. Now we have a consistent stream of qualified inbound leads from exactly the right types of organisations — and SEO is delivering more pipeline than we ever expected.”
CEO, Prezlabs
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