How Al Tamimi & Partners grew organic enquiries by 240% with SEO and GEO.
What Al Tamimi & Partners needed to solve.
Al Tamimi & Partners had a prestigious brand but minimal organic search visibility relative to their reputation. Competitors were capturing significant organic traffic for high-value legal search terms. They also wanted to position for GEO and AEO — ensuring the firm was cited by AI tools like ChatGPT and Perplexity.
The organic enquiry growth has been remarkable. We're now the first result for terms we should always have been ranking for — and the GEO work has put us in front of a new generation of clients.
How we delivered the results.
Technical SEO & site architecture
Comprehensive technical audit and remediation — fixing crawl issues, improving page speed, implementing legal-specific schema markup (LegalService, Attorney), and restructuring site architecture.
Practice area content strategy
Built comprehensive content programmes for each key practice area — corporate law, employment law, real estate law, dispute resolution — targeting UAE and DIFC legal searches at high commercial intent.
GEO & AEO optimisation
Optimised all content for Generative Engine Optimisation — structuring information in the clear, fact-dense formats that AI tools prefer to cite. Added structured FAQs, expert quotes from named partners, and statistical content.
Authority link building
UAE legal directory citations, bar association listings, and digital PR campaigns targeting UAE legal and business media — building E-E-A-T signals Google requires to rank legal content.