How Flowdesk UAE scaled B2B pipeline 4.6x with LinkedIn and WhatsApp.
What Flowdesk UAE needed to solve.
Flowdesk UAE had strong product-market fit but an almost entirely referral-dependent pipeline. Their sales team needed a consistent stream of qualified inbound leads from Operations Directors, COOs, and Heads of Process at UAE companies with 100+ employees.
Synap built us a real pipeline engine. The combination of LinkedIn for top-of-funnel and WhatsApp for nurturing is genuinely powerful in the UAE market — response rates are extraordinary.
How we delivered the results.
LinkedIn Ads strategy & build
Built LinkedIn Ads campaigns targeting Operations Directors, COOs, and Process Heads at UAE enterprises. Sponsored Content delivered thought leadership; Lead Gen Forms captured qualified enquiries.
WhatsApp nurture programme
Implemented WhatsApp Business API nurture sequences for all LinkedIn and website leads — sending relevant content via WhatsApp over a 90-day nurture window achieving 91% open rates.
Google Ads for brand & category intent
Google Search campaigns captured high-intent searches from prospects already researching Flowdesk or competitors — protecting brand terms and capturing category queries.
Full attribution & CRM integration
Integrated all campaign data with Flowdesk's CRM — tracking every lead from first LinkedIn impression through WhatsApp nurture, demo booking, and closed deal.