Al Mana Auto was running Google Ads campaigns that were generating clicks but not translating into qualified showroom visits or test drive enquiries. High CPCs in the competitive UAE automotive market were making profitable lead generation increasingly difficult.
Rebuilt the Google Ads account with automotive-specific campaign architecture — dedicated campaigns per brand, model-level ad groups with specific landing pages, and Performance Max campaigns for cross-channel reach.
Built custom intent audiences based on UAE automotive research behaviour — people actively researching specific models, comparing competitors, and visiting automotive review sites.
Launched YouTube pre-roll campaigns targeting UAE males aged 25–45 researching cars — running model-specific video ads featuring test drive footage and key value propositions.
Implemented call tracking across all campaigns with CRM integration to track leads from first Google click through to showroom visit and sale.
“The campaign results were outstanding. The enquiry volume increase was impressive, but the quality improvement was what really mattered — our sales team commented immediately on the difference.”
Marketing Manager, Al Mana Auto UAE
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