How Whitespot turned SEO and performance marketing into their highest-ROI growth channel.
What Whitespot needed to solve.
Whitespot, an established Dubai F&B brand, was competing in one of the most saturated restaurant markets in the world — where every competitor was running the same Meta ads and relying on delivery aggregators. They needed a strategy that combined strong organic visibility with paid campaigns that drove in-restaurant covers and direct orders.
We'd been fighting the same battles on Meta as every other restaurant in Dubai. Synap built us an SEO foundation that now drives a huge chunk of our direct orders — and the paid campaigns actually make money.
How we delivered the results.
Restaurant SEO & local dominance
Built a comprehensive restaurant SEO strategy targeting high-intent cuisine and location searches, combined with Google Business Profile optimisation for every Whitespot location.
SEO content & menu optimisation
Created optimised menu and cuisine pages, area guides, and blog content targeting research-stage food queries in Dubai — building organic authority for terms that aggregators cannot rank for.
Performance marketing campaigns
Built Google Ads campaigns targeting high-intent F&B searches, combined with Meta campaigns for delivery promotions, new menu launches, and location-specific offers. Every campaign was tracked against actual covers and orders.
Multi-location attribution
Custom tracking to attribute footfall and direct orders across every Whitespot Dubai location — allowing us to optimise budget by location.