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Performance Marketing — Service 01 / 06

Full-funnel paid campaigns across Google, Meta, TikTok, and LinkedIn — engineered to generate leads, increase sales, and maximise your ROI. No vanity metrics. Just results you can measure.

AED 10M+
Ad spend managed
340%
Avg. revenue increase
60%
Avg. CPA reduction
200+
UAE brands scaled
The Synap approach

Performance marketing that pays for itself — every single month.

Most agencies report on impressions and clicks. We report on revenue. Every campaign we run is engineered from the ground up to drive measurable business outcomes — more leads, more sales, lower cost per acquisition. We manage the full funnel, from first impression to final conversion, and we’re in your accounts every single day making it better.

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Certified Google Partner
Verified ads expertise
AED 10M+ ad spend managed
Proven at scale across UAE markets
98% client retention
Results that earn loyalty
No lock-in contracts
We earn your business every month
What’s included

Everything you need.
Nothing you don’t.

No generalists, no account managers who relay messages. You get specialists who live inside your campaigns and own your numbers.

01

Full-funnel strategy

Awareness, consideration, conversion — every stage mapped and built to work together, not in silos.

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02

Cross-platform expertise

Google, Meta, TikTok, LinkedIn — we run campaigns wherever your customers are, with specialists on each platform.

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03

Creative that converts

Ad creative is the single biggest lever in paid media. We build scroll-stopping copy and visuals engineered for clicks, not views.

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04

Real-time optimisation

We’re in your accounts every day. Testing, adjusting bids, killing losers, scaling winners. Relentless iteration is standard.

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05

Audience intelligence

Remarketing, Customer Match, lookalikes — we layer data signals to reach the right people at the right moment.

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06

Transparent reporting

Weekly snapshots and monthly deep-dives. You’ll always know what’s working, what isn’t, and what we’re doing about it.

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Our credentials

Certified by the platforms we master.

Google Partner
Google Analytics 4
Google Tag Manager
Meta Blueprint Certified
Meta Media Buying Pro
LinkedIn Marketing Labs
LinkedIn Marketing Strategy
Semrush Agency Partner
HubSpot Certified
TikTok Ads Certified
Proven results

Work that speaks for itself.

Real clients. Real numbers. We don’t publish case studies unless the results are worth talking about.

Google Ads + SEO
Meridian Mortgage Group
Financial Services — Dubai
72%
CPL reduction
Google Ads + SEO
Google Ads + LinkedIn
Google Ads + Meta
Staycae Hotels
Boutique Hotels — Dubai
220%
Direct bookings
Google Ads + Meta
Meta + TikTok Ads
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FAQs

Frequently asked questions.

No sales spin. If we’re not the right fit for your budget or goals, we’ll tell you that too.

Ask us anything
We typically work with clients spending a minimum of AED 3,000/month in ad spend. This gives us enough data to optimise effectively and drive meaningful results. Below that threshold, the management cost becomes disproportionate to the results possible.
Paid media can show results within days of launch. We recommend a 60–90 day runway to properly optimise campaigns. The first month is about finding signal; months 2 and 3 are where compounding improvement kicks in.
Google Ads, Meta (Facebook & Instagram), LinkedIn, TikTok, and programmatic display. We recommend the right mix based on your audience and goals — not based on which platforms we prefer to manage.
Yes — we produce all ad copy and static creative. For video, we brief and direct production. Great creative is non-negotiable in paid media; it’s often the single biggest lever on performance.
We ask for an initial 3-month commitment to give campaigns enough time to optimise. After that, it’s rolling monthly with 30 days’ notice. No lock-in, no hidden exit fees.

Ready to grow?

Let’s talk about what performance marketing can do for your business. No pitch deck — just an honest conversation about what’s possible.

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Home/ Case Studies/ PayZen UAE
Paid Social
Finance & Fintech — Abu Dhabi, UAE

How PayZen UAE achieved
3.9x Pipeline growth.

Finance & Fintech
Abu Dhabi, UAE
LinkedIn + Google Ads
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3.9x
Pipeline growth
LinkedIn
Primary channel
Abu Dhabi
Location

PayZen UAE — a B2B fintech platform serving UAE SMEs — had strong product-market fit but no digital acquisition strategy. Their LinkedIn was used only for company updates with no paid component. Google Ads had been briefly tested with generic fintech keywords, generating poor-quality leads from outside their target customer profile.

We restructured Google Ads around UAE-specific B2B fintech intent searches — "business payment solutions UAE", "SME accounting software Dubai" — and introduced LinkedIn Sponsored Content targeting finance managers and CFOs at UAE SMEs with 10–200 employees. Thought Leader content from their CEO outperformed standard sponsored content by 3.1x.

“Synap's LinkedIn strategy transformed our pipeline. The Thought Leader content approach delivered MQLs at less than a third of the cost of standard sponsored content.”

— Amira Al Suwaidi, Head of Growth, PayZen UAE

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Let’s talk about what’s possible for your UAE business.

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