Rove Hotels was heavily reliant on OTAs — paying 15–20% commission on every booking. Their internal marketing team had tried Google Ads but struggled to compete with OTA bidding on brand terms. They needed a full-funnel performance marketing strategy that could generate direct bookings profitably.
Rebuilt Google Ads from scratch — implementing Google Hotel Ads with direct booking engine integration and aggressive branded search campaigns to protect their name from OTA bidding.
Built a Meta funnel targeting prospective Dubai visitors by travel intent — with awareness creative, retargeting carousel ads, and bottom-funnel direct booking promotions.
Snapchat Story Ads targeting UAE and GCC residents for staycation demand — delivering strong brand awareness at significantly lower CPMs than Meta for the 25–35 demographic.
Built a custom attribution model separating direct, organic, OTA, and paid touchpoints — allowing data-driven decisions about budget allocation.
“We had been trying to crack direct bookings for two years. Synap built a proper full-funnel strategy and within six months we had genuinely changed the business model.”
Head of Revenue, Rove Hotels Dubai
The best indicator is our track record in similar industries. Browse our case studies — if we've achieved results for businesses like yours, that's a strong signal. We're also happy to be specific about what's realistic for your situation on a free strategy call.
Strategy, channel setup, campaign management, creative direction, weekly performance dashboards, and a monthly strategy review. We don't disappear after onboarding — you have a dedicated point of contact throughout.
Paid channels (Google Ads, Meta) typically show meaningful results within 30–60 days. SEO and content take 3–6 months. The case studies on this site reflect mature campaigns — we set honest expectations from day one, not projected numbers.
It depends on the channel and industry. Some of our strongest results come from clients with modest budgets where we focus tightly on highest-intent audiences. Share your budget on a strategy call and we'll tell you honestly what's achievable.
We work across most B2C and B2B sectors in the UAE. Check our industry pages for sector-specific case studies and approach. If you don't see your industry listed, get in touch — we've likely worked in adjacent sectors.
We proactively audit and restructure campaigns when performance flattens — new creative angles, audience expansion, landing page testing, or channel diversification. Plateaus are a normal part of scaling; the response is iteration, not complacency.
Let’s talk about what’s possible for your business. No pitch deck — just an honest conversation.
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