How Viya Fit reduced CPA by 55% and tripled revenue with paid social.
What Viya Fit needed to solve.
Viya Fit was running Meta campaigns independently but with poor ROAS and high cost per membership acquisition. TikTok and Snapchat — channels where their target demographic (UAE women aged 18–35) was highly active — were completely untested. They needed a multi-channel paid social strategy that could reduce CPA while building brand awareness.
Our paid social results were transformed. Synap brought a level of channel expertise we simply didn't have internally — and the multi-platform approach reached our audience wherever they actually spent time.
How we delivered the results.
Meta account rebuild
Rebuilt Meta campaigns from scratch — new audience architecture targeting Dubai women by fitness interest, age, and location; creative refresh with native-feeling UGC-style content; and a proper three-stage funnel.
TikTok launch
Launched TikTok In-Feed ads and Spark Ads using Viya Fit's own organic content — the most effective TikTok format for fitness brands. TikTok consistently delivered the lowest CPAs of any channel within 60 days.
Snapchat for 18–28 audience
Launched Snapchat Story Ads targeting 18–28 Dubai women — delivering brand awareness at lower CPMs than Meta for this demographic.
Creative testing programme
Built a systematic creative testing programme across all three platforms — testing video formats, hooks, offers, and CTAs simultaneously with new winning variants produced bi-weekly.