Viya Fit was running Meta campaigns independently but with poor ROAS and high cost per membership acquisition. TikTok and Snapchat — channels where their target demographic (UAE women aged 18–35) was highly active — were completely untested. They needed a multi-channel paid social strategy that could reduce CPA while building brand awareness.
Rebuilt Meta campaigns from scratch — new audience architecture targeting Dubai women by fitness interest, age, and location; creative refresh with native-feeling UGC-style content; and a proper three-stage funnel.
Launched TikTok In-Feed ads and Spark Ads using Viya Fit's own organic content — the most effective TikTok format for fitness brands. TikTok consistently delivered the lowest CPAs of any channel within 60 days.
Launched Snapchat Story Ads targeting 18–28 Dubai women — delivering brand awareness at lower CPMs than Meta for this demographic.
Built a systematic creative testing programme across all three platforms — testing video formats, hooks, offers, and CTAs simultaneously with new winning variants produced bi-weekly.
“Our paid social results were transformed. Synap brought a level of channel expertise we simply didn't have internally — and the multi-platform approach reached our audience wherever they actually spent time.”
Founder, Viya Fit Dubai
The best indicator is our track record in similar industries. Browse our case studies — if we've achieved results for businesses like yours, that's a strong signal. We're also happy to be specific about what's realistic for your situation on a free strategy call.
Strategy, channel setup, campaign management, creative direction, weekly performance dashboards, and a monthly strategy review. We don't disappear after onboarding — you have a dedicated point of contact throughout.
Paid channels (Google Ads, Meta) typically show meaningful results within 30–60 days. SEO and content take 3–6 months. The case studies on this site reflect mature campaigns — we set honest expectations from day one, not projected numbers.
It depends on the channel and industry. Some of our strongest results come from clients with modest budgets where we focus tightly on highest-intent audiences. Share your budget on a strategy call and we'll tell you honestly what's achievable.
We work across most B2C and B2B sectors in the UAE. Check our industry pages for sector-specific case studies and approach. If you don't see your industry listed, get in touch — we've likely worked in adjacent sectors.
We proactively audit and restructure campaigns when performance flattens — new creative angles, audience expansion, landing page testing, or channel diversification. Plateaus are a normal part of scaling; the response is iteration, not complacency.
Let’s talk about what’s possible for your business. No pitch deck — just an honest conversation.
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