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Home / Services / Paid Social
Paid Social — Service 04 / 06

Meta, TikTok, LinkedIn, Instagram — we build paid social campaigns engineered for conversions, not reach. Creative-first strategy backed by hard data.

60%
Avg. CPA reduction
5.1x
Avg. ROAS on Meta
AED 3M+
Social spend managed
120+
Active social accounts
The Synap approach

Paid social built for performance, not vanity metrics.

The brands winning on social in 2025 are the ones treating it like a direct-response channel. That means ruthless creative testing, audience segmentation that goes beyond demographics, and bidding strategies that optimise for real business outcomes. We’ve spent millions across Meta, TikTok, and LinkedIn — and we know exactly what it takes to make social ads profitable.

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Certified Google Partner
Verified ads expertise
AED 10M+ ad spend managed
Proven at scale across UAE markets
98% client retention
Results that earn loyalty
No lock-in contracts
We earn your business every month
What’s included

Everything you need.
Nothing you don’t.

No generalists, no account managers who relay messages. You get specialists who live inside your campaigns and own your numbers.

01

Meta (Facebook & Instagram)

Advantage+ campaigns, catalogue ads, and full-funnel Meta strategies that scale profitably for B2C brands.

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02

TikTok Ads

The fastest-growing platform for under-35 audiences. We create native-feeling content that stops the scroll and drives action.

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03

LinkedIn Ads

The only platform to target by job title, company size and seniority. Essential for B2B — but expensive if not managed precisely.

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04

Creative production

We brief, direct, and can produce video and static creative. In paid social, creative is the targeting — the right creative finds the right audience.

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05

Audience strategy

Lookalikes, retargeting, customer lists, interest and behavioural targeting — we layer audiences to find pockets of profitable scale.

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06

Full-funnel campaigns

Top-of-funnel awareness, mid-funnel nurture, bottom-of-funnel conversion — campaigns built for the whole journey, not just the last click.

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Our credentials

Certified by the platforms we master.

Meta Blueprint Certified
Meta Media Buying Pro
Google Partner
LinkedIn Marketing Labs
LinkedIn Mktg Strategy
TikTok Ads Certified
Semrush Agency Partner
HubSpot Certified
Proven results

Work that speaks for itself.

Real clients. Real numbers. We don’t publish case studies unless the results are worth talking about.

Meta + TikTok
Luminary Aesthetics
Aesthetic Clinic — Dubai
3.1x
Booking increase
Meta + TikTok
Google Ads + LinkedIn
LinkedIn + SEO
Apex Talent Group
Tech Recruitment — Dubai
3.4x
Mandate growth
LinkedIn + SEO
Meta + TikTok Ads
View all case studies
FAQs

Frequently asked questions.

No sales spin. If we’re not the right fit for your budget or goals, we’ll tell you that too.

Ask us anything
It depends on your audience and product. Meta works for most B2C businesses. LinkedIn is essential for B2B. TikTok is excellent if your audience skews under 35. We’ll recommend the right mix.
We write all ad copy and can produce static visuals. For video, we brief and direct production (client provides footage) or manage production partners.
Meta and Instagram: minimum AED 1,500/month. LinkedIn: minimum AED 2,000/month (CPCs are higher). TikTok: minimum AED 1,000/month.
Primary metrics depend on your goal: ROAS for e-commerce, CPL for lead gen, CPA for direct sales. We track through to actual revenue, not just platform-reported conversions.
Meta campaigns can show results within days. LinkedIn typically takes 2–4 weeks to exit the learning phase. We recommend a 60-day runway before judging performance.

Ready to grow?

Let’s talk about what paid social can do for your business. No pitch deck — just an honest conversation about what’s possible.

Book a free strategy call