FCA-compliant performance marketing for insurance brokers, managing general agents, and specialist insurance businesses. We generate qualified enquiries that convert into policies.
CompareTheMarket, GoCompare, and MoneySuperMarket dominate insurance search results. Specialist brokers and MGAs need to build direct channels for niches where aggregators don’t operate effectively.
All insurance advertising must comply with FCA financial promotion rules and be approved by an FCA authorised person where required. Claims must be accurate and not misleading.
Customer retention is as important as acquisition in insurance. Digital marketing can support renewal campaigns — retargeting existing customers as renewal approaches to reduce lapse rates.
Personal lines, commercial lines, and specialist insurance each require completely different audience targeting and messaging strategies.
We don’t apply a generic playbook. Every channel we recommend is chosen specifically because it works for Insurance businesses.
Insurance search campaigns targeting specialist niches where CPCs are manageable and where aggregators provide incomplete coverage.
Insurance comparison and advice content that ranks for the research-phase queries your prospects make — building trust before they reach the point of purchase.
Full-funnel insurance acquisition across Google and paid social — optimised for cost per completed application, not just enquiry.
For commercial and corporate insurance, LinkedIn allows targeting by industry, company size, and job function — reaching risk managers and CFOs directly.
“We’re a specialist broker in a niche that aggregators don’t serve well. Synap built our Google Ads and SEO strategy around our specialist expertise — and our cost per qualified enquiry dropped from AED 430 to AED 99 within three months.”Read full case study
No sales spin. If we’re not the right fit for your budget or goals, we’ll tell you that too.
Ask us anythingLet’s talk about your Insurance marketing. No pitch deck — just an honest conversation about what’s possible.
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