Sky Dental Clinic needed to build brand awareness and drive new patient bookings through paid social in a highly competitive Dubai healthcare market. Their target audience — Dubai Marina and JBR residents aged 25–45 — was highly active on Instagram and Snapchat. The clinic had no structured paid social presence and competitors were running generic dental ads.
We developed a paid social creative strategy centred on Sky Dental's premium clinic environment, clinical expertise, and patient experience — moving away from generic discount messaging toward confident premium positioning.
Built a three-stage Meta funnel: awareness video ads introducing the clinic to cold audiences; retargeting carousel ads featuring specific treatments to mid-funnel engagers; and bottom-funnel direct booking ads with strong social proof.
Launched Snapchat Story Ads targeting 18–34 Dubai residents — a high-penetration demographic. Snapchat delivered significantly lower CPMs than Meta for this age group.
Integrated a review generation programme alongside the paid social campaigns — amplifying new patient reviews in retargeting creative. Social proof dramatically improved conversion rates from ad click to booked appointment.
“The paid social campaigns completely changed our patient acquisition. We're now fully booked three weeks out — something we'd never experienced before.”
Clinical Director, Sky Dental Clinic
The best indicator is our track record in similar industries. Browse our case studies — if we've achieved results for businesses like yours, that's a strong signal. We're also happy to be specific about what's realistic for your situation on a free strategy call.
Strategy, channel setup, campaign management, creative direction, weekly performance dashboards, and a monthly strategy review. We don't disappear after onboarding — you have a dedicated point of contact throughout.
Paid channels (Google Ads, Meta) typically show meaningful results within 30–60 days. SEO and content take 3–6 months. The case studies on this site reflect mature campaigns — we set honest expectations from day one, not projected numbers.
It depends on the channel and industry. Some of our strongest results come from clients with modest budgets where we focus tightly on highest-intent audiences. Share your budget on a strategy call and we'll tell you honestly what's achievable.
We work across most B2C and B2B sectors in the UAE. Check our industry pages for sector-specific case studies and approach. If you don't see your industry listed, get in touch — we've likely worked in adjacent sectors.
We proactively audit and restructure campaigns when performance flattens — new creative angles, audience expansion, landing page testing, or channel diversification. Plateaus are a normal part of scaling; the response is iteration, not complacency.
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