Revibe was running fragmented campaigns across Meta and Google with no unified strategy, inconsistent creative, and no cross-channel attribution. Revenue was plateauing despite increasing ad spend. They needed a full-funnel performance marketing strategy that integrated all paid channels around a single commercial objective.
Rebuilt the channel strategy around distinct funnel stages — with each channel assigned a specific role. Meta for awareness and demand generation; Snapchat for reach extension; Google for intent capture.
Rebuilt Meta as the primary awareness and retargeting engine — top-of-funnel prospecting to cold Dubai audiences, with a structured retargeting waterfall hitting website visitors with progressively stronger offers.
Google Search campaigns captured the purchase intent generated by Meta brand exposure — bidding on brand, category, and competitor terms to convert users who had been warmed by social.
Built a custom attribution model de-duplicating conversions across Meta, Google, and Snapchat — giving the team a true picture of each channel's revenue contribution.
“Synap rebuilt our entire performance marketing approach. For the first time we genuinely understood how each channel contributed to revenue — and the results followed immediately.”
CEO, Revibe Dubai
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